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By Will Smale Business reporter, BBC News

Nespresso describes George Clooney as its 'global ambassador'

Hollywood heartthrob George Clooney stands nonchalantly in front of an espresso machine, when suddenly an attractive woman walks up, flirts a bit, and steals his coffee.

Perplexed, but undeterred, he starts to make another. Only for another apparent supermodel to immediately come across and accost him.

While it may generally be a tough life for Mr Clooney, the above scene is from a current TV advertisement.

Welcome to the exclusive world of Nespresso, the upmarket coffee capsule system made by Swiss food giant Nestle that has developed a cult-like following.

Helped by the advertising prowess of Mr Clooney, the brand's 'Global Ambassador', Nestle recently reported that worldwide sales of Nespresso hit 2bn Swiss francs ($1.7bn; £1.2bn) last year, a recession-beating 30% rise on 2007.