{"product_id":"the-business-of-specialty-coffee-by-maxwell-dashwood","title":"The Business of Specialty Coffee by Maxwell Dashwood","description":"\u003cp\u003eStructured in eight comprehensive parts, the book begins with an \r\noverview of the specialty coffee industry, moving to the nitty-gritty of\r\n doing business, understanding wider market forces, values, branding, \r\nmarketing, strategies, and concludes with Dashwood's thoughts on the \r\nfuture of this ever-evolving market.\u003cbr\u003e\u003cbr\u003eWith a journalistic \r\napproach, Dashwood doesn't prescribe a one-size-fits-all business model \r\nbut offers a panoramic view of the industry, providing readers with the \r\ntools, insights, and understanding needed to carve their niche. Whether \r\nyou're an entrepreneur thinking of entering the coffee business, an \r\nestablished professional, or just a coffee enthusiast, this book \r\npromises a rich blend of information and inspiration.\u003c\/p\u003e","brand":"Scott Rao","offers":[{"title":"Default Title","offer_id":49890645999920,"sku":"TheBusinessSpecCoffee","price":65.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/3605\/0736\/files\/1080MaxbookEdit1.jpg?v=1782476529","url":"https:\/\/www.espressoplanet.com\/products\/the-business-of-specialty-coffee-by-maxwell-dashwood","provider":"Espresso Planet - Supramatic Inc","version":"1.0","type":"link"}