 |
 |
|
|
1919 – The origins of Bialetti
Bialetti came into being in 1919, when Alfonso Bialetti opened a workshop in Crusinallo (Verbania) to make semi-finished aluminium products. Motivated by an entrepreneurial spirit, he transformed his workshop – Alfonso Bialetti & C. Fonderia in Conchiglia – into a studio for the design and production of market-ready finished goods. Thanks to the brilliant intuition of Alfonso Bialetti, in 1933, the Moka Express saw the light of day afterward, thanks to the ambition of his son Renato, its Art Decò design was to revolutionize the way of making espresso and coffee at home and to immediately establish the company as one of the leading Italian manufacturers of espresso machines and coffee makers. Bialetti’s brand awareness was further consolidated thanks to the significant advertising investments in Carosello – the advertising slot on early Italian TV - and communication focused on the image of the “Little man with a moustache” – created in the 1950s by Paul Campani – that became its symbol and is still part of the Group’s trademark and on its products to this day. Bialetti is available in Canada for several years and the most popular brand in stove top espresso coffee makers. |
||
MUKKA EXPRESS Cappuccino Maker :
As seen on TV adds and advertising
The only product which allows you to make express cappuccino in your own home, as creamy as that made at the coffee bars and by simply using a coffee maker. A revolution in the rituals of breakfast and break times.
MOKA EXPRESS:
The original Moka Express evolves. The aesthetical transformation is noted in the smoother lines of the handle, knob and top, in the elegant shiny finish and more visibility given to the Little Man with the Moustache. The functional evolution improves the ergonomics and guarantees top quality and complete safety.
