Barrie House Morning Ritual Fair Trade Organic Whole Bean - 2lb

Morning Ritual

What’s your Morning Ritual? We think your first morning cup of coffee is the most important. It needs to be perfectly roasted and taste great because you look forward to this moment every day. It's your day. Start with really good coffee. Morning Ritual blend is a premium take on the classic Breakfast Blend. Roast masters were tasked to use what they have learned and develop a more refined, even better tasting Fair Trade Organic blend, perfectly suited for your first cup in the morning.

Sourcing The Finest Beans

Coffee is traditionally grown 1,500 miles north and south of the equator between the Tropic of Cancer and the Tropic of Capricorn. This is known as the “Coffee Belt” or the “Bean Belt” and that is where Barrie House sources the finest, Fair Trade Organic coffee beans from around the world. Everything from the chemistry of the soil, the weather, the amount of rainfall and sunshine, and even the precise altitude at which the coffee grows can affect the taste of the final product. Like wine that can come from different varieties of grapes, coffee can come from different varieties of trees and cherries. Coffee that is grown higher and drier will taste more acidic while coffee grown lower, and wetter will be more earthy.

How The Coffee is Roasted

Because coffee can differ by variety, elevation, and processing, all coffee cannot be roasted the same. Because of this, the roast is the most important part of producing a really good coffee. Like all great family secrets, the art of roasting our specialty coffee has been passed down from one generation to the next. For over 80 years, we have carefully selected, blended, roasted, and packed what we believe is the world’s finest coffee. We roast our premium coffee beans in vintage roasters with a novel drum design. This allows for better airflow and reduces the risk of over-roasting, which can cause a burnt flavor. Different compounds are developed during this roasting process at different times. By controlling the chemical reactions taking place in the bean during the roast, we can change or determine the flavors in the final cup!

Medium Roasts – Our Medium Roast start to roast out some of the most subtle flavors. As well as showcasing the distinctive qualities of the bean’s origin, it will also bring up caramelization and body.

Blending – Prior to roasting, our roast masters carefully blend the roasted beans to achieve the desired flavor profile. Once locked in, we duplicate that flavor profile for each of our unique Estate blends perfectly, every time.