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Nestle Canada Launches Nescafe Dolce Gusto

Nestle Canada Launches Nescafe Dolce Gusto
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Synopsis: Striking in both function and style, Canadians can now bring café culture into their home with the highly anticipated launch of NESCAFÉ DOLCE GUSTO

SERVING UP SINGLE-CUP COFFEE WITH GUSTO

Rich in style and flavour, NESCAFÉ DOLCE GUSTO
brews up authentic coffeehouse quality to suit every personal taste

 

Toronto, ON, (April 21, 2009) – Striking in both function and style, Canadians can now bring café culture into their home with the highly anticipated launch of NESCAFÉ DOLCE GUSTO, an innovative new multi-beverage capsule system that redefines the way we make, drink and think about coffee. In partnership with Krups®, a recognized leader in pressure-coffeemakers, NESCAFÉ DOLCE GUSTO sets a new standard for innovation and design in the single-cup coffee category. 

The sleek, funky and easy-to-use NESCAFÉ DOLCE GUSTO system offers Canadians the kind of high pressure normally found in coffeehouse machines. Its 15-bar pressure pump not only produces an authentic coffee shop taste every time, it also creates the all-important and delicious crema layer and a frothy milk, giving home-brewed macchiatos, cappuccinos and Caffè Lungos a genuine Italian taste. The proprietary technology of NESCAFÉ DOLCE GUSTO's innovative capsule system ensures a perfect cup, made-to-order every time. Each vacuum sealed coffee capsule contains a premium blend of roast and ground coffee made from 100 percent Arabica beans specifically chosen for their intense and fragrant flavour – from a sweet-soft to a sharp-tangy.

“Whether it’s an Iced Cappuccino on a summer day or a classic coffee to start the morning right, NESCAFÉ DOLCE GUSTO is the only single-serve coffee machine that delivers hot and cold coffeehouse quality beverages with ease, luxury and style for every mood and occasion,” says Paul Hodges, Marketing Manager, NESCAFÉ DOLCE GUSTO .

With a nod to the art and variety of coffeehouse quality beverages, NESCAFÉ DOLCE GUSTO offers seven different capsule varieties that can be customized to individual taste including: Caffè Lungo, Espresso, Cappuccino, Latte Macchiato, Mocha, Iced Cappuccino – and even a rich Hot Chocolate (Chococino®). An eighth variety, Americano, will be introduced in August. Simply pop in a specially designed capsule and use the Custom Control Lever to customize your beverage to your taste and intensity. In less than one minute, coffee enthusiasts will enjoy the delicious aroma and gourmet taste of a freshly brewed cup.

Sure to be a popular coffee accessory with Canadians, NESCAFÉ DOLCE GUSTO is guaranteed to bring a touch of flair into any space no matter what the style with three colours featuring chrome detail – candy apple red; rich, creamy white; and sophisticated black. The compact, single-serve coffee machine also has two models available in Canada, making it even easier for coffee lovers to bring the machine home.

The Krups model, launching in April, will be available at The Bay, Home Outfitters, London Drugs and fine kitchen shops nationwide. These locations will also carry Caffè Lungo, Latte Macchiato, Cappuccino, and Chococino capsules. To maximize the accessibility of NESCAFÉ DOLCE GUSTO, a T-Fal® model of the machine will also be introduced and sold at major appliance retailers such as Canadian Tire and Wal-Mart stores across the country beginning in August – just in time to top holiday wish lists and become the new must-have stylish kitchen accessory for 2009. Both models use the 15-bar pressure system and deliver the same high-quality cup.

Capsules for both machines including: Caffè Lungo, Latte Macchiato, Cappuccino, Chococino and Americano will be available at major grocery retailers nationwide.
And all eight capsule varieties (Caffè Lungo, Latte Macchiato, Cappuccino, Chococino, Americano, Mocha, Espresso and Iced Cappuccino) are available online.

Suggested retail price for the Krups model is $249.99 and $229.99 for the T-Fal model; suggested retail for a pack of 16 capsules is $8.99. Every NESCAFÉ DOLCE GUSTO machine comes with a free starter kit including a white cappuccino cup and saucer set, a tall latte macchiato glass, a variety pack of coffee capsules plus a helpful guide containing instructions and a unique promotion code that owners can redeem at www.dolce-gusto.ca for an additional free box of capsules of their choice.


ABOUT NESTLÉ CANADA
Backed by more than a century of research and experience, Nestlé Canada's vision is to be the most trusted and respected food and nutrition company in Canada, bringing Good Food, Good Life to Canadians. Nestlé in Canada manufactures some of the world's most recognized and trusted brands, including NESTLÉ PROFESSIONAL, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS and KIT KAT, NESCAFÉ, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL. Nestlé in Canada employs approximately 3,500 people in more than 20 manufacturing sites, sales offices and distribution centres across the country.

ABOUT GROUPE SEB CANADA INC.
The world leader in small domestic appliances and cookware, Groupe SEB operates in more than 120 countries with a unique portfolio of leading brands, of which ALL-CLAD, KRUPS, LAGOSTINA, MOULINEX, ROWENTA, and T-FAL are marketed in Canada. Selling some 200 million products a year, it deploys a long-term strategy focused on innovation, international development, competitiveness and service to clients. Groupe SEB has 19,500 employees worldwide.

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MEDIA CONTACT
Stacey Flowers / Jordana Wolch
416-969-2752 / 416-969-2666
sflowers@environicspr.com / jwolch@environicspr.com

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